BLK (Beyond Limits Known) will supply the GIANTS with their playing and training gear and staff and supporter apparel in a new five-year partnership.
BLK, part of the WRS Group, supplies training gear and performance apparel to 5,000 teams worldwide. It is also the official supplier for AFL clubs Adelaide, Gold Coast Suns, Western Bulldogs, Richmond and Brisbane Lions.
GIANTS Chief Executive David Matthews welcomed the partnership with BLK.
"There is a strong alignment between two challenger brands in their respective fields and the GIANTS are delighted to partner with BLK," he said.
"Our players, staff and supporters are going to be thrilled with the new look gear and apparel for the GIANTS supplied by BLK and I encourage all fans to look out for it.
"We enjoyed our best season so far in 2014 and we look forward to 2015 and beyond with a sense of optimism and excitement."
WRS Group CEO Tyron Brant said BLK identified strongly with the GWS GIANTS from a brand perspective and the two organisations faced similar challenges against bigger and more established opposition.
“Like the GWS Giants, who boast a list of extremely talented young players looking to develop personally and as a team in one of the most demanding sports on the planet, BLK has faced a huge task in establishing itself as one of the world's leading team wear suppliers," he said.
"It’s those strategies clearly established and put in place well before the first Sherrin was kicked that will eventually result in well deserved success for the GIANTS players and supporters and we look forward to playing our part and celebrating those moments with the club.”
The new range of GIANTS merchandise will be available shortly at the GIANTS shop at the Learning Life Centre at 1 Olympic Boulevard, Sydney Olympic Park, or online at shop.gwsgiants.com.au.