The GIANTS are excited to announce a new partnership with Planet Fitness, naming the rapidly expanding gym chain as the club’s Official Gym Partner.
Planet Fitness, which has a strong presence across the East Coast of Australia with a focus in Western Sydney, Regional NSW, and the ACT, will support the GIANTS in promoting fitness and active lifestyles for fans and the community, including through collaborative programs, events, and digital initiatives.
Aligned by a shared commitment to community and wellbeing, Planet Fitness brings its judgement free ethos to the GIANTS community.
As part of the new partnership, Planet Fitness will also be providing an exclusive offer for GIANTS members, giving fans the opportunity to kickstart their fitness journey in line with this exciting partnership.
GIANTS Executive General Manager of Commercial Alex Stanley said:
“When discussing our business and brand strategy, we were pleased to discover a deep alignment with Planet Fitness. More people, with more access to healthier outcomes…it’s a great fit. We are excited to get creative and harness our partnership program to ensure we move the dial.
“This partnership reflects our shared commitment to building communities where everyone feels welcome and supported, while encouraging fans to move more, enjoy the benefits of an active lifestyle, and have fun along the way."
Planet Fitness Australia Managing Director, Danielle Monroy says the GIANTS share the same belief that fitness should be accessible, enjoyable and affordable.
“At Planet Fitness, we’re passionate about creating spaces where everyone feels welcome to move, get active and feel good about themselves. Partnering with the GIANTS allows us to bring that judgement free environment to a broader community, encouraging fans of all fitness levels to prioritise their wellbeing and enjoy the benefits of an active lifestyle.”
The exciting new partnership with Planet Fitness comes as the GIANTS continue to ramp up their preparations ahead of a huge 2026 AFL season, with the club kickstarting its season in a blockbuster clash with the Hawks at ENGIE Stadium on Saturday, March 7.
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of September 30, 2025, Planet Fitness had approximately 20.7 million members and 2,795 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness clubs are owned and operated by independent business men and women.
