SANYO, one of the world’s leading consumer electronics companies, today announced it will take the role of major campaign partner with Team GWS, the first AFL team for Greater Western Sydney.
As the major campaign partner, SANYO will sponsor Team GWS in the 18 months prior to the club’s entry to the AFL and the SANYO brand will take pride of place at all key club events including the announcement of playing and coaching personnel, and all venue announcements.
“SANYO is committed to making a positive contribution to the Australian community and we are proud to be able to announce this new partnership with Team GWS. Along with our ongoing commitment to Panthers, SANYO’s brand in the Western Sydney region will strengthen beyond both codes”, said Bill Crichton, SANYO Oceania’s President and Managing Director.
Team GWS Chief Executive Officer, Dale Holmes, said that this partnership was another important step in the establishment of the AFL’s 18th Club.
“We are extremely proud to welcome SANYO as our campaign partner. As a club, we are committed to attracting the best people to this campaign and aligning ourselves with quality partners. SANYO has been a long time supporter of the communities of Greater Western Sydney and we look forward to working together to strengthening that support over the coming 18 months.
“Team GWS has made incredible gains in a short time. In just the last three weeks we have signed six of the top young footballers from our recruiting zone as well as NRL star Israel Folau, we have secured funding for the redevelopment at the Sydney Showgrounds to showcase our home matches from 2012 and now SANYO has committed to supporting Team GWS. These are all critical announcements as we work to build this football club.”
The recently announced showgrounds redevelopment at Sydney Olympic Park will employ SANYO environmental initiatives and will look to create a surrounding area that will deliver family and community experiences on match day.
SANYO also announced an extension to its major sponsorship of the Penrith Panthers last month for another year, with a further 2 year option. SANYO continues to stand as the longest serving major sponsor of any NRL team, with an ongoing commitment to the Penrith Panthers since 2000.
SANYO is a household name in Australia and over the past ten years has moved from being a strictly Consumer Electronics company to a diversified supplier of Environmental, Consumer, Digital and Commercial products. SANYO's consumer products can be found at Australia's leading mass-market retailers including:
Coles Group (Kmart, Target, Officeworks)
Woolworths (Big W, Dick Smith)
Myer
SANYO’s commercial product range is sold through premium resellers and distributors.
