For GIANTS star forward Georgia Garnett, this year’s Pride Jumper is a visual representation of who she is. 

Garnett – alongside former GIANT Katherine Smith – worked with her teammates and GIANTS Graphic Designer Adam Doyle to bring this year’s Pride Jumper to life. 

“Pride Round brings an overwhelming feeling of happiness and belonging to many players and fans,” Garnett said.  

“I wanted to incapsulate my own personal feelings of belonging and being loved for who I am through bold use of colour, seen in the ribbons and the outline of the 'G'.” 

Echoing the same sentiment as last year, the base of the 2026 Pride Jumper is the club’s Never Surrender charcoal jumper.  

“It was important the charcoal base of the iconic "Never Surrender" jumper was used, as it highlights the challenges faced and resilience shown of those in the LGBTQl+ community past and present,” Garnett said.  

“The design of the jumper places strong emphasis on all the colours of the Pride flag and their meanings, which are represented along the sleeve and on the "G". This year it was important to have the inclusion of brown and black to recognise and celebrate our queer Indigenous players and fans.” 

One of the highlights of this year’s design is on the bottom of the back of the jumper, with several meaningful words featured across the jumper.  

“The words on the back of the jumper have collectively come from the AFLW playing group and the wider community.  

“It represents what Pride Round means to them, whether identifying in the LGBTQl+ community or as an ally.” 

Doyle said it was a collaborative approach to creating this year’s striking Pride Jumper.  

“We sat together and spoke about what we wanted to highlight,” Doyle said.  

“The players then came together and created a word map of words that are important to them, which gave me a direction for what they wanted represented visually on the jumper. 

“There are a number of words repeated throughout the design, all representing the same underlying message: pride, acceptance and making everyone feel welcome and valid. 

“The challenge was incorporating those words in a way that looked aesthetic and worked in the context of a jumper. That was probably the biggest challenge, but it's been cool to see how New Balance brought the design to life. 

“After the players presented their words, I sat down with them to discuss concepts from previous designs and those of other clubs. We talked about what they liked, what they didn't want on the jumper, and what they wanted included.” 

Pivotal to this year’s design are the colours of the Pride flag which flow all over the front of the jumper, with Doyle explaining it represents the fluid nature of life.   

“I grabbed hold of the idea of identity, sexuality and growing as a person, and how fluid those things can be throughout your life. 

“We weren't focusing on a single point in time. It was more about the journey across your lifespan and how much a person can change over time. You don't have to be the same person you were 15 years ago. 

“The movement throughout the design represents that fluidity. The colours represent different people and sexualities, drawing on the familiar spectrum of representation. 

“I also wanted to highlight trans people and people of colour a little more prominently on the sleeves. That was about reinforcing the message that you are valid and important. It's a bit of a “wearing your heart on your sleeve” idea. 

“It all feeds into the broader message that people can change. We're human, and we're not static. We change a lot, and that's what I wanted to represent through the movement in the design.” 

Doyle admits he went through a rigorous design process until landing on a jumper that he and the entire AFLW playing group were incredibly proud of. 

“I went through probably 15 different designs, all exploring that idea of movement and fluidity.  

“Ultimately, the design is about recognising that life is a journey. It's about discovering, learning, and communicating, and that's what I wanted to put forward as a club. 

“The players seem to love it, and I'm really happy with the reception it's received. It's probably my favourite jumper. 

“I'm really happy with how it turned out. It's my favourite design in terms of how it looks, both up close and when you see the players running around in it.  

“It's visually unique, too, particularly when you look at the jumpers from other clubs. I'm really happy with how it all came together.”