Luke Kelly spent five years with the Western Bulldogs as a Performance Analyst from 2012 to 2016 before joining the GIANTS as Senior Performance Analyst in 2016.

Kelly performed this role before becoming the GIANTS' Defensive Coordinator in 2018.

2019 saw Kelly will move into a full-time role as an assistant coach and across the 2020 COVID-interrupted season, he also worked closely with the GIANTS' developing players across the club's practice matches.

In 2021, Kelly will continue to be an assistant coach, focusing on the club's development program.